When it comes to lip balms, there are many different kinds to choose from. Most of these have been around for years, such as Blistex or Chapstick. But there is one that certainly has a lot of exciting buzz surrounding it that has recently joined the industry and changed it completely. This company is known as Evolution of Smooth, also known as EOS, https://evolutionofsmooth.com/lip-balm.html.

You may have seen or heard of these little orbs of lip balm but what you don’t know is how truly popular and sought after these products are. It started out with wanting to introduce an item different from the rest of the other lip care items, and by showing the world you could apply lip balm from a spherical tube with all natural, organic and hypoallergenic ingredients, the world was in awe. The key to their widespread success was a LOT of advertisement, but with the help of celebrities and beauty bloggers, they made their way to major stores such as Walgreens, Walmart and Lucky Vitamin were soon selling one million units per week and continue to hold that record.

EOS lip balm is expected to hit two billion dollars in profit in the coming years. What makes these little orbs so desirable? Well, their ingredient list for one. One other great thing they offer is delicious flavors and limited edition sets surrounding holidays and popular brands like Disney. They’ve extended their line to include other natural products like lotions and shaving creams, thanks to their huge success with the lip balms. There is much more to come from Evolution to Smooth.

To read about their story, go to: https://www.fastcompany.com/3063333/the-untold-story-of-how-lip-balm-upstart-eos-outdid-chapstick